Palettes
PR
Your Partner Who Actually Gives A Damn
Palettes
PR
Your Partner Who Actually Gives A Damn
about us
Who we are
Your Bridge to Chinese Audiences
We’re a boutique, Melbourne-based Chinese marketing agency helping local businesses get seen in the Chinese community through RedNote marketing.
How we do it
Data-driven > Guesswork
Track what converts, what flops, and what makes Chinese consumers actually show up with their credit cards ready.
Every post, every campaign, every strategy decision is backed by real performance data — not just pretty pictures and crossed fingers.
who we work with
Brands Worth Discovering
Local favourites Chinese audiences haven’t found — yet.
Hidden gems people would rave about if they knew they existed.
Neighbourhood favourites that should be packed but aren’t.
about us
Who we are
Your Bridge to Chinese Audiences
We’re a boutique, Melbourne-based Chinese marketing agency helping local businesses get seen in the Chinese community through RedNote marketing.
How we do it
Data-driven > Guesswork
Track what converts, what flops, and what makes Chinese consumers actually show up with their credit cards ready.
Every post, every campaign, every strategy decision is backed by real performance data — not just pretty pictures and crossed fingers.
who we work with
Brands Worth Discovering
Local favourites Chinese audiences haven’t found — yet.
Hidden gems people would rave about if they knew they existed.
Neighbourhood favourites that should be packed but aren’t.
Your Bridge to Chinese Audiences Through RedNote Marketing
Your Bridge to Chinese Audiences Through RedNote Marketing
so what exactly is rednote?
Trusted like Google, Looks like Instagram, Works like Pinterest.
It's where the Chinese scroll before they spend;
where they suss before they go;
and where your brand becomes the next must.
300m+
Global Monthly Active Users
Global Monthly
Active Users
Imagine someone flying across the world just to track down that exact croissant she accidentally scrolled past.
Yes, it’s that influential.
Over 90%
Chinese rely on peer reviews before buying
Imagine your customer pulling up your influencer’s post and saying:
“I want this.”
That’s trust you can’t buy with ads.
700k+
Australia Monthly Active Users
Imagine that couple choosing your restaurant over the one next door — because they caught your vibe while looking for “anniversary date spot”.
That’s discovery that converts.
1 in 18
People with Chinese ancestry in Australia
We’re talking Malaysians, Singaporeans, and anyone with Chinese heritage — even if they’re Aussie-born and don’t speak the language.
With in-app translation, language isn’t a barrier anymore — not for them, and not for you.
so what exactly is rednote?
Trusted like Google, Looks like Instagram, Works like Pinterest.
It's where the Chinese scroll before they spend;
where they suss before they go;
and where your brand becomes the next must.
300m+
Global Monthly Active Users
Imagine someone flying across the world just to track down that exact croissant she accidentally scrolled past.
Yes, it’s that influential.
Over
90%
Chinese rely on peer reviews before buying
Imagine your customer pulling up your influencer’s post and saying:
“I want this.”
That’s trust you can’t buy with ads.
700k+
Australia Monthly Active Users
Imagine that couple choosing your restaurant over the one next door — because they caught your vibe while looking for “anniversary date spot”.
That’s discovery that converts.
1 in 18
People with Chinese ancestry in Australia
We’re talking Malaysians, Singaporeans, and anyone with Chinese heritage — even if they’re Aussie-born and don’t speak the language.
With in-app translation, language isn’t a barrier anymore — not for them, and not for you.
Why us?
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
Good engagement doesn’t matter if it doesn’t convert into real customers.
We’re here to make sure your good stuff — gets seen, experienced, and remembered in a way that truly connects.
Cool online. Full house offline.
That's how we know it's working.
Why us?
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
We Give A Sh*t
We don’t just “do” RedNote — we make it work for you.
Because we speak fluent Melbourne and fluent RedNote.No Google Translate. No copy-paste from Instagram. No hoping for the best.
We want your brand to show up in a way that feels
authentic, relevant, and actually connects.We are that “It Girl”
The kind who can’t not spot good lighting;
Who rearrange cutlery for the perfect flat lay.
We just know what works — and what’s giving “meh.”
We don’t post just to tick boxes.
We shape it and deliver it in a way that looks effortless
(even though it’s very much not)Priced Right, Done Right
You’re not here for the lowest price — you’re here for the right value.
Our goal? To make your biggest problem sound like:
“Wait… how do we handle all this attention?”
No bull sh*t. No fluff.
Just clear strategy and results you’ll actually feel.
Good engagement doesn’t matter if it doesn’t convert into real customers.
We’re here to make sure your good stuff — gets seen, experienced, and remembered in a way that truly connects.
Cool online. Full house offline.
That's how we know it's working.
behind palettes pr
Hey, I'm Ember!
When work-mode is off, you'll find me dragging friends to a hole-in-the-wall restaurant, over-ordering (sorry not sorry), and yapping to everyone who’ll listen.
I'm also an expert at justifying questionable financial decisions, all in the name of seeing if that random thing is useful.
How it All Started
Being a bilingual Chinese Malaysian means I've been code-switching between cultures my entire life.
Somewhere along the way — completely unplanned — I found myself in RedNote marketing and it just clicked.
After working with a bunch of great Aussie brands—including David Jones, Maccas, Uniqlo and more—I wanted to combine my expertise in influencer marketing and an eye for aesthetics to help local businesses break cultural barriers and win over the customers they're meant for.
How it All Started
Being a bilingual Chinese Malaysian means I've been code-switching between cultures my entire life.
Somewhere along the way — completely unplanned — I found myself in RedNote marketing and it just clicked.
After working with a bunch of great Aussie brands—including David Jones, Maccas, Uniqlo and more—I wanted to combine my expertise in influencer marketing and an eye for aesthetics to help local businesses break cultural barriers and win over the customers they're meant for.
You might ask,
what makes me different?
Well...
Chinese communities are incredibly diverse — and I see all of them because I've lived in them.
The tourists who are genuinely excited to experience Melbourne;
The international students craving a taste of home in a new city.
The Malaysian families who've been here for years but still light up when they find somewhere that “gets it”;
I’ve been all these people at different points in my life. I know what actually connects — and it’s never what ChatGPT says it should be.
You might ask,
what makes me different?
Well...
Chinese communities are incredibly diverse — and I see all of them because I've lived in them.
The tourists who are genuinely excited to experience Melbourne;
The international students craving a taste of home in a new city.
The Malaysian families who've been here for years but still light up when they find somewhere that “gets it”;
I’ve been all these people at different points in my life. I know what actually connects — and it’s never what ChatGPT says it should be.
Drumroll…
That’s why Palettes PR came to life —
To help local businesses get the love they deserve, and the customers they need to keep their doors open and thriving.
Fun fact: I can do pretty much anything food-related… except cook (hard pass on that).
Drumroll…
That’s why Palettes PR came to life —
To help local businesses get the love they deserve, and the customers they need to keep their doors open and thriving.
Fun fact: I can do pretty much anything food-related… except cook (hard pass on that).
Our Services
Account Management
Account Management
From setting up your brand presence to keeping it running smoothly, we take care of the posts, captions, and chaos so you can focus on doing what you love.
From setting up your brand presence to keeping it running smoothly, we take care of the posts, captions, and chaos so you can focus on doing what you love.
Account Setup & Verification
Content Creation
Copywriting
Lo-Fi Photography & Videography
Community Management
Monthly Performance Tracking
Influencer Engagement
Influencer Engagement
(AKA KOC/KOL collabs)
(AKA KOC/KOL collabs)
From soft launches to milestone events, we bring the right voices to your brand and create content that keeps the buzz alive long after the doors close.
From soft launches to milestone events, we bring the right voices to your brand and create content that keeps the buzz alive long after the doors close.
Influencer Strategy
Influencer Sourcing
Influencer Briefing
Content Production
Content Review
Live Posting
Reporting
5000+
5000+
Chinese-Australian
Influencer Database
Chinese-Australian
Influencer Database
4%
4%
Engagement Rate
Engagement Rate
(Platform Benchmark: 2% )
(Platform Benchmark: 2% )
12%
12%
Click-Through Rate
Click-Through Rate
(Platform Benchmark: 10% )
(Platform Benchmark: 10% )
Our work
Operator Group
Operator Group is a Melbourne-based hospitality group running multiple cafes and restaurants, including the OG brunch spot Operator 25 and Operator Diner— which you might recognise from Zac Efron’s movie Ricky Stanicky.
Goal
Reach Melbourne’s Chinese community across all Operator Group venues,
building brand recognition and a strong brand loyalty.
Approach
0-3 months
Created branded organic content to introduce each venue and establish credibility.
3-6 months
Handpicked top-tier influencers to produce authentic, localised content.
Shifted from heavily branded messaging to relatable, human-first storytelling.
Incorporated giveaways to boost engagement and searchability.
Results
+56%
Average MoM
Account Growth
12%
Average ER
(Platform Benchmark: 2% )
17%
Average CTR
(Platform Benchmark: 10% )
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
Our work
Operator Group
Operator Group is a Melbourne-based hospitality group running multiple
cafes and restaurants, including the OG brunch spot Operator 25 and Operator Diner— which you might recognise from Zac Efron’s movie Ricky Stanicky.
Goal
Reach Melbourne’s Chinese community across all Operator Group venues,
building brand recognition and a strong brand loyalty.
Approach
0-3 months
Created branded organic content to introduce each venue and establish credibility.
3-6 months
Handpicked top-tier influencers to produce authentic, localised content.
Shifted from heavily branded messaging to relatable, human-first storytelling.
Incorporated giveaways to boost engagement and searchability.
Results
+56%
Average MoM
Account Growth
12%
Average ER
(Platform Benchmark: 2% )
17%
Average CTR
(Platform Benchmark: 10% )
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
43.7k
Reach
9.4k
Views
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Reach
6.3k
Views
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
KOC Content
Operator 25
2k followers
Operator 25
21.4%
Click-Through Rate
(Platform Benchmark: 10% )
9.3%
Engagement Rate
(Platform Benchmark: 2% )
9.4k
Views
43.7k
Reach
333
Favourites
(=saves)
198
Shares
KOL Content
Ten don san
29k followers
ten don san
15.6%
Click-Through Rate
(Platform Benchmark: 10% )
16.8%
Engagement Rate
(Platform Benchmark: 2% )
40.1k
Views
6.3k
Reach
354
Favourites
(=saves)
385
Shares
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Not just a nice-to-have anymore.
It's the new Bare Minimum.